Market Access

Linking women entrepreneurs to local, regional and export markets, trade fairs and buyer networks.

Objectives

• To connect women entrepreneurs to profitable local, regional, and international markets.
• To enhance market readiness, visibility, and competitiveness of women-led enterprises.

Activities

• Link women traders and producers to EAC markets through trade corridors such as Malaba–Busia and Elegu–Nimule.
• Support product improvement, branding, packaging, and business readiness for market participation.
• Facilitate domestic and international market linkages through Women on the Shelf, Ten by Three (USA), and Our Heritage Shop (USA).

Outcomes

• Increased access to regional and international markets for women-led enterprises.
• Improved product quality and branding among women traders and producers.
• Strengthened market linkages and trade relationships that drive business growth.